Antwerp Police break into sludge content
Antwerp Police break into sludge content
CLIENT:
Politiezone Antwerpen
Category:
film
year:
2025
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To combat the rise of distracted driving among youth, we collaborated with Lucy Brussels to "hack" the visual language of TikTok’s sludge content. Mimicking the split-screen structure that capture Gen Z's attention, delivered a wake-up call from the Antwerp Police, proving that reaching a younger audience requires understanding their own subcultures.
To combat the rise of distracted driving among youth, we collaborated with Lucy Brussels to "hack" the visual language of TikTok’s sludge content. Mimicking the split-screen structure that capture Gen Z's attention, delivered a wake-up call from the Antwerp Police, proving that reaching a younger audience requires understanding their own subcultures.
Client: Politiezone Antwerpen Contacts: Karen Lavreysen, Jana De Nul & Sven Lommaert Creative Agency: Lucy Creative team: Ruben De Praetere & Yves Van Hacht Creative Director: Laurent Dochy Graphic Design: Vincent De Boeck, Romy Van Baelen Design Director: Jan Sidgwick Account Executive: Kelly Verbeeck Account Director: Thomas Vuerinckx Production company: unknown.collective Director: Louis Vielle Executive Producer: Esteban Brouillard Project Manager: Jonas Van Bael DOP: Charlie Severe Stylist: Dolça Mayol Make-up artist: Anais Baivier Set Design: Sophie Boury Location manager: Isabelle Lits 1st AC: Steve Francois Gaffer: Noé Souchaud Sound tech: Raphael Bekouche Mix & SFX: Diégo Wunsch VFX supervisor: Julien Mercier Influencer Agency: Efluenz Campaign Manager: Noa Marie Vanvinckenroye CEO: Yasmin Vantuykom Talents: William Boeva, Amir Motaffaf, Jade De Winter
Client: Politiezone Antwerpen Contacts: Karen Lavreysen, Jana De Nul & Sven Lommaert Creative Agency: Lucy Creative team: Ruben De Praetere & Yves Van Hacht Creative Director: Laurent Dochy Graphic Design: Vincent De Boeck, Romy Van Baelen Design Director: Jan Sidgwick Account Executive: Kelly Verbeeck Account Director: Thomas Vuerinckx Production company: unknown.collective Director: Louis Vielle Executive Producer: Esteban Brouillard Project Manager: Jonas Van Bael DOP: Charlie Severe Stylist: Dolça Mayol Make-up artist: Anais Baivier Set Design: Sophie Boury Location manager: Isabelle Lits 1st AC: Steve Francois Gaffer: Noé Souchaud Sound tech: Raphael Bekouche Mix & SFX: Diégo Wunsch VFX supervisor: Julien Mercier Influencer Agency: Efluenz Campaign Manager: Noa Marie Vanvinckenroye CEO: Yasmin Vantuykom Talents: William Boeva, Amir Motaffaf, Jade De Winter