For the Fruitz dating app project, our Unknown collective managed the entire creative process, guiding the project from concept to production and post-production. The primary objective of this campaign was to tackle the issue of insufficient female participation on the Fruitz app. The app's fundamental concept involves users selecting different fruits according to their preferences.

Within the app, each fruit carries its own significance: Cherry symbolizes the quest for a life partner, Grape for relaxed socializing over drinks, Watermelon for uncomplicated affectionate moments, and Peach for those seeking an exciting adventure tonight.

Through our creative approach, we crafted a scenario featuring a woman on her way to a night out in a taxi, contemplating what she wants or, more specifically, the kind of connection she hopes to establish with the person she's about to meet. The end result is a demo video for the app, working in an authentic and tangible way.