It's not easy to disrupt the banking sector's traditional codes, however with Lucy we created a compelling film that uses provocative comedy as an emotional hook. bold creative vision can turn a company into a major market competitor, even in a conservative industry, as demonstrated by this 100% online campaign.
It's not easy to disrupt the banking sector's traditional codes, however with Lucy we created a compelling film that uses provocative comedy as an emotional hook. bold creative vision can turn a company into a major market competitor, even in a conservative industry, as demonstrated by this 100% online campaign.
Brand: NIBC Contact: Ann Merckx & Katrien Van den Acker Agency: Lucy Concept creative: Jan Nagels Copywriter: Koen Van Deun Art Director: Jan Nagels Design Director: Karel Chanterie Account Director: Anouk van der Wallen Creative Director: Laurent Dochy Strategic Director: Mélanie Dalla-Riva Strategic Planner: William de Woot Production company: unknown.collective Executive producer: Louis Vielle Producers: Sofie Hoorens, Esteban Brouillard Production assistant: Nathan de Hults Location manager: Célia Malakwa Director: Edouard Valette 1st AD: Iao Lethem DOP: Maxime Desmet 1st AC: Hannes Bruyneel Gaffer: Kristof Collier Electro: Anouk Hasaers Sound engineer: Albert Bui Setdesign company: Studio woot woot Art director: Karina Soors Art director assistant: Stijn Van Damme Stylist: Johanna Godts Hair & MUA: Anaïs Baivier Casting director: Ans Brugmans Post-producer: Sofie Hoorens Post-production company: FRAMES Editor: Jef Neefs Online: Lieven Dooms Color grader: François Dubois Sound production: Raygun Sound studio: Raygun Producers: Thaïs Van Burm en Isabeau Geeroms Audio creative director: Toon Jansegers Sound engineer: Jeremy Vettorel
Brand: NIBC Contact: Ann Merckx & Katrien Van den Acker Agency: Lucy Concept creative: Jan Nagels Copywriter: Koen Van Deun Art Director: Jan Nagels Design Director: Karel Chanterie Account Director: Anouk van der Wallen Creative Director: Laurent Dochy Strategic Director: Mélanie Dalla-Riva Strategic Planner: William de Woot Production company: unknown.collective Executive producer: Louis Vielle Producers: Sofie Hoorens, Esteban Brouillard Production assistant: Nathan de Hults Location manager: Célia Malakwa Director: Edouard Valette 1st AD: Iao Lethem DOP: Maxime Desmet 1st AC: Hannes Bruyneel Gaffer: Kristof Collier Electro: Anouk Hasaers Sound engineer: Albert Bui Setdesign company: Studio woot woot Art director: Karina Soors Art director assistant: Stijn Van Damme Stylist: Johanna Godts Hair & MUA: Anaïs Baivier Casting director: Ans Brugmans Post-producer: Sofie Hoorens Post-production company: FRAMES Editor: Jef Neefs Online: Lieven Dooms Color grader: François Dubois Sound production: Raygun Sound studio: Raygun Producers: Thaïs Van Burm en Isabeau Geeroms Audio creative director: Toon Jansegers Sound engineer: Jeremy Vettorel