Imagine your best friend is about to get behind the wheel after drinking. Suddenly, everything stops. Time suspends, and you’re given a choice: what would you do? Inspired by the immersive feel of Euphoria, we used slow motion, close-ups, light and sound to make the audience experience this suspended moment rather than simply watch it. Turning an awareness message into something visceral and memorable.
Imagine your best friend is about to get behind the wheel after drinking. Suddenly, everything stops. Time suspends, and you’re given a choice: what would you do? Inspired by the immersive feel of Euphoria, we used slow motion, close-ups, light and sound to make the audience experience this suspended moment rather than simply watch it. Turning an awareness message into something visceral and memorable.
Client: Vlaamse Stichting Verkeerskunde Clients: Ingrid Geeraerd, Sarah Somers, Lynne Vincent, Stijn Dhondt Agency: AKQA Brussels ECD: Peter Ampe Creative team: Sarah De Blaiser, Lore Heyvaert Account team: Lies Bernaer, Leen Van Lint, Charlotte Annaert Strategic Director: Dominique Poncin Strategic Planner: Britt Decraen Design Director: Jan Sidgwick Designer & Motion Design: Vincent De Boeck Desktop Publisher: Franco Scaramuzza Social Copywriter: Florentien Duquet Online Marketeer: Jonas Sprengers Head of Production & Craft: Olivia Naudts Producer: Bram Busschots, Manon Laenen Production company: unknown.collective Executive Producer: Esteban Brouillard Producer: Zoé Dua & Sofie Hoorens Producer Assistant : Juline Weemaels Director: Louis Vielle DOP: Maxime Husson 1AC: Flavio le Tacon Gaffer: Harold de Murga Electro: Maël Martin Electro Assistant: Beatriz Rubio Sound: Feras Daouk Camera Gear : Mira Cam Location: unknown.collective Casting director: Casting Team - Ans Brugmans Set dressing: Manila Magic - Daphne Gort & Librecht Vanmechelen MUA: Anaïs Bavier Post-producers: Esteban Brouillard & Zoé Dua Grading : Maxime Boulenger Offline Editings: Louis Vielle Editings, Online & delivery : Charlotte Demanet Sound Production: AKQA Productions Producer: Manon Laenen Sound Engineer: Thomas Houthaeve
Client: Vlaamse Stichting Verkeerskunde Clients: Ingrid Geeraerd, Sarah Somers, Lynne Vincent, Stijn Dhondt Agency: AKQA Brussels ECD: Peter Ampe Creative team: Sarah De Blaiser, Lore Heyvaert Account team: Lies Bernaer, Leen Van Lint, Charlotte Annaert Strategic Director: Dominique Poncin Strategic Planner: Britt Decraen Design Director: Jan Sidgwick Designer & Motion Design: Vincent De Boeck Desktop Publisher: Franco Scaramuzza Social Copywriter: Florentien Duquet Online Marketeer: Jonas Sprengers Head of Production & Craft: Olivia Naudts Producer: Bram Busschots, Manon Laenen Production company: unknown.collective Executive Producer: Esteban Brouillard Producer: Zoé Dua & Sofie Hoorens Producer Assistant : Juline Weemaels Director: Louis Vielle DOP: Maxime Husson 1AC: Flavio le Tacon Gaffer: Harold de Murga Electro: Maël Martin Electro Assistant: Beatriz Rubio Sound: Feras Daouk Camera Gear : Mira Cam Location: unknown.collective Casting director: Casting Team - Ans Brugmans Set dressing: Manila Magic - Daphne Gort & Librecht Vanmechelen MUA: Anaïs Bavier Post-producers: Esteban Brouillard & Zoé Dua Grading : Maxime Boulenger Offline Editings: Louis Vielle Editings, Online & delivery : Charlotte Demanet Sound Production: AKQA Productions Producer: Manon Laenen Sound Engineer: Thomas Houthaeve