Our collective recently collaborated up with “Lucy agency” and '“Wine and Spirit”, an organization dedicated to alcohol prevention, to bring to life a impactful campaign - "You Do You". Through TikTok videos, we highlighted the absurdity of social pressure. Picture a woman at the hairdresser, pushed to cut her hair shorter, and a man encouraged to drown his fries in sauce. These videos illustrate the strong parallel between the social pressure to take more sauce or cut hair shorter, even when the character doesn't really want to.

Our goal? Convey a powerful message - social pressure is outdated! We ensured these videos were looped, aiming to maximize visibility on social media.